Weight Watchers Magazine is one of the fastest growing magazines of the decade.
The leading health and wellness magazine at newsstands.
Newsstand Trends: Weight Watchers is #1
in Single Copy Sales vs. Healthy Lifestyle Titles
Rate Base: 2010-1,250,000
Our solid growth strategy has been achieved through traditional subscription
(69%), national newsstand (31%) at places such as
Barnes and Noble,
Wal-Mart, Target, Safeway, Walgreens, Albertson's, etc. and Meeting
Room sales.
Weight Watchers Magazine is 100% fully paid by its readers.
It is not, and never has been, given away free or with a membership in
the Weight Watchers program.
Our readers are committed to changing their lifestyles by eating smarter,
managing their weight, and looking and feeling better about themselves.
Weight Watchers Magazine provides them with the inspiration
and motivation they need to help maintain their new healthy lifestyles.
Our awards and recognition for circulation excellence continues
despite the difficult environment:
- 2009 Adweek’s Hot List: 10 Under 60 – honoring circulation
along with outstanding ad sales, noting “the publication’s
steady circulation growth (20% gain over 5 years).”
- 2010 and 2009 CircMatters Circle of Success Award, 1 of 15 magazines recognized
for superior performance in managing circulation.