Have you heard the latest buzz about Jennifer Hudson?
No, it’s not about a Grammy® or Oscar®, it’s about Jennifer herself — and the reason the dream girl is looking so totally amazing. The about-to-be-released secret? Weight Watchers.
WeightWatchers Magazine named Top 25 in newsstand sales
of all Consumer Magazines!
Weight Watchers Magazine Named to ADWEEK’s Magazine Hot List '09: 10 Under 60
What do you bet would happen if a magazine raised its single copy price from $2.95 to $3.95 (up 34%) in the past two years?
You'd think that it wouldn't be a very pretty outcome. That?s exactly what Weight Watchers did as 2007 began. The result: Single copy sales rose 4% from 2006 to 2007. In 2008 (only first half data available at press time), they rose another 5% over the full year 2007 average. So, in 18 months at the higher price, newsstand sales rose over 37M per issue to 446M.
Subscribers seem equally enamored with the magazine. At a $2.28 per copy from subs, Weight Watchers gets a higher net per issue than other winners like Women?s Health, Martha Stewart, and People...and a lot more than titles that didn?t make our Circle of Success. This bi-monthly has the highest level of Partnership and Sponsored subs among our winners at 6%. The bulk of these subs were paired with Weight Watchers products. Given this strong affinity, the higher than normal disclosure and the modest level involved, we're fine with these copies.
Weight Watchers Magazine was named the 2nd best newsstand performer of the last decade and was also one of the top magazines on Capell's "triple play" list for increasing cover price, units sold, and improving percent sale at the same time. According to Capell's, this is the single most difficult thing to accomplish in the newsstand business. Weight Watchers had the highest sales increase and efficiency gain of all the top "triple play" magazines. (Capell's Circulation Report 2/26/07).
