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AUD. ('000) % Comp INDEX (US=100) Total Audience 10,269 100.0% 100 Women 8,456 82.3% 159 Men 1,813 17.7% 37 Female Principal Shoppers 6,977 67.9% 159 Age       Median 44.4     Age 25-44 4,119 40.1% 110 Age 25-49 5,219 50.8% 110 Age 25-54 6,190 60.3% 108 Age 35-44 2,318 22.6% 122 Age 35-54 4,389 42.7% 112 Married 6,068 59.1% 107 Education       Att./Grad. College+ 6,314 61.5% 112 Occupation       Employed 6,719 65.4% 108 Full Time 5,307 51.7% 106 Prof'l/Mngrl 2,826 27.5% 120 Household Income       Median $65,082     Average $78,276     HHI $40,000+ 7,230 70.4% 105 HHI $50,000+ 6,370 62.0% 106 HHI $60,000+ 5,527 53.8% 107 HHI $75,000+ 4,369 42.6% 109 HHI $100,000+ 2,942 28.7% 113 HHI $150,000+ 1,274 12.4% 115 Indiv. Employment Income       Median $36,559     Average $44,012     Household Size       4 2,316 22.6% 122 4+ 3,947 38.4% 109 Parents 3,839 37.4% 113 Kids Under Age 18 in Household 4,594 44.7% 110 Kids Under Age 2 in Household 1,017 9.9% 129 Kids Age 2-5 in Household 1,460 14.2% 96 Kids Age 6-11 in Household 2,094 20.4% 105 Teens-Kids Age 13-17 in Household 2,151 21.0% 118

AUD. ('000) % Comp INDEX (US=100) Total Women 8,456 100.0% 100 Age       Median 45.2     Age 25-44 3,293 38.9% 110 Age 25-49 4,228 50.0% 111 Age 25-54 5,121 60.6% 111 Age 35-44 1,888 22.3% 123 Age 35-54 3,716 44.0% 117 Married 5,022 59.4% 112 Education       Att./Grad. College+ 5,240 62.0% 110 Occupation       Employed 5,538 65.5% 118 Full Time 4,302 50.9% 125 Prof'l/Mngrl 2,441 28.9% 127 Household Income       Median $65,346     Average $78,029     HHI $40,000+ 5,915 70.0% 109 HHI $50,000+ 5,202 61.5% 111 HHI $60,000+ 4,570 54.0% 114 HHI $75,000+ 3,610 42.7% 116 HHI $100,000+ 2,434 28.8% 121 HHI $150,000+ 1,043 12.3% 126 Indiv. Employment Income       Median $35,621     Average $41,775     Household Size       4 1,885 22.3% 121 4+ 3,274 38.7% 110 Parents 3,218 38.1% 107 Kids Under Age 18 in Household 3,810 45.1% 107 Kids Under Age 2 in Household 874 10.3% 125 Kids Age 2-5 in Household 1,274 15.1% 97 Kids Age 6-11 in Household 1,750 20.7% 104 Teens-Kids Age 13-17 in Household 1,846 21.8% 118