Vista
Weight Watchers Readers Are Involved With
Your Advertising Message
| |
WWM
AVG. % |
VISTA
NORM %** |
WWM
INDEX |
| Total Recall |
61 |
55 |
111 |
| Brand Association |
88 |
83 |
106 |
| Actions Taken |
63 |
52 |
121 |
| Total Recall |
64 |
56 |
114 |
| Brand Association |
87 |
85 |
102 |
| Actions Taken |
68 |
56 |
121 |
| Total Recall |
63 |
59 |
107 |
| Brand Association |
89 |
86 |
103 |
| Actions Taken |
67 |
56 |
120 |
|
*Average of Weight Watchers issues measured
by VISTA: 2007 - J/F, M/J, S/O & N/D;
2008 & 2009 - M/A, M/J, S/0 & N/D
**VISTA Norms/2007: Jan-Dec '07; 2008: Jan '07-Dec '08; 2009: Jan '08-Dec
'09 ads in all publications
Weight Watchers Scores Highest On Vista
Reader Involvement
| |
AD
SCORES |
ACTIONS
TAKEN DETAIL |
| |
Total
Recall |
Brand
Association |
Actions
Taken |
Consider
Purchasing
Product/Service |
Purchase Product
or Service |
| Weight Watchers |
62% |
89% |
67% |
30% |
19% |
| Better Homes and
Gardens |
56% |
86% |
57% |
27% |
13% |
| Cooking Light |
53% |
86% |
58% |
26% |
14% |
| Every Day with Rachael Ray |
59% |
87% |
61% |
28% |
16% |
| Family Circle |
61% |
87% |
58% |
26% |
15% |
| Fitness |
59% |
86% |
59% |
24% |
12% |
| Good Housekeeping |
57% |
86% |
57% |
26% |
12% |
| Health |
61% |
86% |
61% |
24% |
13% |
| Ladies' Home Journal |
60% |
87% |
55% |
25% |
12% |
| Martha Stewart Living |
57% |
86% |
60% |
26% |
12% |
| More |
59% |
87% |
57% |
25% |
10% |
| O - The Oprah Magazine |
57% |
85% |
58% |
24% |
10% |
| Prevention |
58% |
86% |
57% |
24% |
12% |
| Real Simple |
54% |
85% |
56% |
26% |
9% |
| Redbook |
59% |
87% |
59% |
27% |
13% |
| Self |
59% |
87% |
58% |
26% |
10% |
| Shape |
56% |
85% |
56% |
24% |
10% |
| Woman's Day |
60% |
87% |
54% |
24% |
12% |
| Women's Health |
59% |
85% |
62% |
26% |
13% |
| Total |
|
86% |
59% |
25% |
12% |
|
Time Frame: 1/1/2007 to 12/31/2009
Source: Affinity's VISTA Print Effectiveness Rating Service
